24 Hour Brief

November 16, 2009

On thursday 12th November at 4pm, Dom and Jasper gave us a brief with a 24 hour time limit. At 16:00 we met them at the sandwich van spot where we received the format in an envelope handed out of the back of a car. The format was an A3 piece of paper with a hole in the middle.

The great thing about having only 24 hours to do it is that you know you can’t spend a day thinking about what you can do. You need to get started within the first couple of hours in order to have the rest of the time to develop create your idea. Now this is one of my problems, I can be quite indecisive and I know that if the deadline is far away I will just assume that the answer will come to me eventually. With a 24 hour brief you just need to make a decision and go with it.

I began thinking about the hole and what can be done with it. Of course my first thought, as well as everyone else’s, was to put a willy through the hole. I decided that would not be the best idea. I thought about objects that incorporate a circle or a hole and what the hole can symbolise. Then I considered the hole in the as part of a wider context and larger scale. What is flat, white and has a hole in it? Clearly an icy landscape with a hole in it for fishing.

The first image that came into my head was a polar bear sitting on a deck chair with a fishing rod. I always like to personify animals. So I made this little guy out of plasticine.

PB160004

I was pretty lucky that I had all the materials readily available. Even the wood and material for the chair. But i guess thats what you get after being a design student for so long, lots of random leftover stuff that might become useful one day.

Anyway. So I had made my character by about midnight. I had quite a major problem though, we had to give our answer to the brief back the next day in the same envelope we received it in. It had to be flat. I quite wanted to give in the model so that he could just be placed on top of the paper, but that wouldn’t be answering the brief. So I photographed the polar bear from directly above as the A3 paper with a hole in was like looking in the landscape from directly above.

polarbearcolour

My next decision was how to transfer this image onto the paper. I could print it from a printer, or I could screen print it. I really enjoy screen printing and felt like printing it out from a printer was the easy way around so I decided that I would do a half tone screen print the next day.

I tried it out in a few different colours but the black ink just worked the best.


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